Follow-up #1 Manager / Director Mid-Market
Follow-up #1 for HVAC & Plumbing
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
How one service manager cut callbacks 18%
Email Template
Hi {{first_name}},
Following up on my note about standardizing tech performance across crews at {{company_name}}. I wanted to share a quick example.
A service manager at a 75-truck HVAC company was dealing with the same challenge. His top techs had a 92% first-time fix rate, but his average was closer to 71%. Instead of trying to train everyone up individually, he documented the diagnostic decision-making process his best techs used and turned it into a simple field reference. Within three months, his company-wide first-time fix rate jumped to 84% and callbacks dropped 18%.
Would it be worth a 10-minute call to discuss whether something similar could work with your team? 10-13% reply rate
Thursday best day
7:00 AM best time
Personalization Tips
- Adjust the fleet size in the example to be close to their actual operation
- Reference any technician training or certification programs they advertise
- Mention specific callback patterns you can infer from their online reviews
- Note if they have been hiring aggressively, which often correlates with performance inconsistency
When to Use
Use 4-5 days after the first email to a mid-market service manager, leading with a relatable peer example and specific results.
When NOT to Use
Avoid if their callback rates are already publicly touted as best-in-class or if they recently completed a major training initiative.
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