Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for HVAC & Plumbing
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Before and after from a 60-truck HVAC company
Email Template
Hi {{first_name}},
Final note from me. I wanted to share one more example that might resonate with your situation at {{company_name}}.
A service director at a 60-truck HVAC and plumbing company shared their before-and-after numbers with me recently. Before standardizing their diagnostic approach, their average time-to-resolution was 2.4 hours and their callback rate was 19%. Six months later, those numbers were 1.7 hours and 11%. The improvement was not from new tools or hiring. It was from giving techs a consistent framework instead of letting everyone do it their own way.
If you are interested in what specifically they changed, I can walk you through it in 15 minutes. If not, I appreciate your time and will not follow up again. 7-10% reply rate
Wednesday best day
7:30 AM best time
Personalization Tips
- Adjust the fleet size in the example to be close to theirs
- Reference their specific service mix, whether heavier on HVAC or plumbing
- Mention any quality improvement programs they have mentioned on LinkedIn or their website
- Note the competitive dynamics in their market that make these improvements strategic
When to Use
Use 5-7 days after the first follow-up as a final message to a mid-market service manager, leading with specific before-and-after metrics.
When NOT to Use
Avoid if they have already responded to any previous email or if you know they recently implemented similar process improvements.
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