Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Insurance
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
New claims data from a peer carrier
Email Template
Hi {{first_name}},
Following up on my note about claims cycle time at {{company_name}}. I wanted to pass along something relevant.
A mid-market carrier in your region just shared results from a claims workflow restructuring. Their average cycle dropped from 16 days to 11, and they attributed the improvement primarily to how they triaged initial reports rather than any technology change. Their claims team size stayed flat.
I thought this might be worth comparing against {{company_name}}'s current benchmarks. Happy to share the details on a brief call if the timing works. 8-11% reply rate
Thursday best day
8:00-9:00 AM best time
Personalization Tips
- Reference their specific region to make the peer comparison feel directly relevant
- Mention any recent catastrophe events in their operating territory that would have stressed claims operations
- Note any public commentary from their leadership about customer experience initiatives
When to Use
Four to six business days after the first email, when you have a concrete peer benchmarking data point to offer that adds new value beyond the initial outreach.
When NOT to Use
If the executive has already delegated your inquiry to someone else, in which case you should follow up with that person instead.
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