Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Insurance
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
3 carriers improved claims NPS this quarter
Email Template
Hi {{first_name}},
I have reached out twice about claims efficiency at {{company_name}}, so I want to respect your time with a quick update.
Three mid-market carriers in your peer group reported measurable NPS improvements this quarter after implementing changes to their claims triage process. The average improvement was 15 points, and none of them required additional technology investment. Each change was operational.
If {{company_name}} is tracking NPS or customer satisfaction as a strategic metric, the comparison data might be useful. I can share the anonymized benchmarks in a brief email or call, whichever you prefer. 7-10% reply rate
Wednesday best day
8:00-9:30 AM best time
Personalization Tips
- Reference their carrier's NPS or customer satisfaction scores if publicly available
- Mention industry rankings that compare them to the carriers in the benchmark group
- Note any public statements from their leadership about customer experience as a priority
When to Use
Seven to ten days after the first follow-up. Social proof from multiple peers creates urgency without being pushy and offers benchmarking value.
When NOT to Use
If the carrier has publicly stated NPS is not a priority metric for them, or if they are currently dealing with a catastrophe response that makes claims discussions poorly timed.
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