Follow-up #1 Manager / Director Mid-Market
Follow-up #1 for Landscaping & Lawn Care
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Missed you last week, {{first_name}}
Email Template
Hi {{first_name}},
I sent a note last week about helping {{company_name}} build a more consistent commercial pipeline. I realize timing may not have been right, but I wanted to share one more thought.
The operations managers we work with at mid-sized landscaping companies tell us their biggest headache is not finding leads, it is finding the right leads. Spending time quoting jobs that never close or onboarding clients who churn after one season is a drain on your team's time and morale. A targeted outreach system focuses your pipeline on accounts that match your ideal client profile, so your close rate goes up and your churn goes down.
Worth exploring? I am happy to walk you through how it works in 15 minutes. 8-12% reply rate
Thursday best day
9:00 AM best time
Personalization Tips
- Reference the types of clients that seem to be their best fit based on their portfolio
- Mention a pain point specific to their region, like drought restrictions or winter seasonality
- Note any service they have recently added that could attract a new client segment
When to Use
Send 4-5 days after the first email to add nuance about lead quality versus quantity.
When NOT to Use
Skip if you have already connected with someone else at the same company.
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