Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Landscaping & Lawn Care
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Results from a landscaping company your size
Email Template
Hi {{first_name}},
I wanted to share a quick result that might be relevant to what you are working on at {{company_name}}.
An operations director at a mid-sized landscaping firm told us their biggest challenge was that their sales team spent 60% of their time on prospecting and only 40% on actual selling. After implementing our outbound program, they flipped that ratio. Their sales team now spends the majority of their time in conversations with qualified commercial prospects, and they closed 35% more contracts in the following quarter.
If improving your team's sales efficiency is on your radar, I would love to walk you through how they did it. Would a 15-minute call work this week? 8-11% reply rate
Tuesday best day
9:30 AM best time
Personalization Tips
- Reference the size of their sales team if known
- Mention a specific efficiency metric relevant to their operations
- Note any sales hiring activity that suggests they are trying to solve this with headcount
When to Use
Send as the second follow-up to mid-market managers, using a metrics-driven case study to build credibility.
When NOT to Use
Do not use if you have already been redirected to another contact at the company.
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