Follow-up #2 Manager / Director Small Business
Follow-up #2 for Landscaping & Lawn Care
Targeting manager / director at small business companies (1-50 employees).
Subject Line
This worked for a company like yours
Email Template
Hi {{first_name}},
I have reached out a couple of times and I know how busy things get at a growing landscaping company. I wanted to share one quick result that might be relevant.
A landscaping operations manager in a similar situation told us he was spending 10 hours a week on prospecting with barely anything to show for it. After we set up a targeted campaign for his company, he was getting 4-6 qualified responses per week without lifting a finger. He used that time to focus on estimates and client relationships instead.
If that sounds like something that could help at {{company_name}}, I am here. If the timing is not right, no pressure at all. 10-14% reply rate
Monday best day
7:30 AM best time
Personalization Tips
- Match the time savings example to their likely weekly schedule
- Reference the type of prospects most relevant to their service area
- Mention a specific task they could reclaim time from with better lead generation
When to Use
Send 5-7 days after the first follow-up, using a relatable peer story focused on time savings.
When NOT to Use
Avoid sending if they have already visited your website, as a more direct approach would be better.
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