Follow-up #1 C-Suite / Founder Enterprise
Follow-up #1 for Law Firms
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
Following up on BD infrastructure
Email Template
{{first_name}},
I wanted to circle back on my previous note regarding coordinated business development at {{company_name}}. I understand that managing partners at firms your size receive a high volume of outreach, so I will keep this brief.
One pattern we are seeing at peer firms is the shift from measuring BD activity by the number of events attended or pitches delivered, toward measuring it by qualified conversations generated per practice group per quarter. The firms making this shift are seeing more predictable revenue growth and better lateral retention because incoming attorneys can see a clear pipeline from day one.
If this aligns with any priorities on your strategic plan, I would welcome the opportunity to share what we have observed. Otherwise, no need to reply and I will not follow up again. 5-8% reply rate
Wednesday best day
7:30 AM best time
Personalization Tips
- Reference a recent strategic initiative or leadership change at the firm
- Mention any public commentary from firm leadership about growth priorities
- Note the firm's lateral hiring activity as an indicator of growth investment
When to Use
Send 5-7 business days after the first email to enterprise contacts, offering a graceful exit if the timing is wrong.
When NOT to Use
Do not send if the firm is going through a merger or significant restructuring.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.