Follow-up #2 C-Suite / Founder Enterprise
Follow-up #2 for Law Firms
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
How a peer firm restructured their BD approach
Email Template
{{first_name}},
I appreciate that your time is limited, so I will share one final data point and then defer to your judgment on whether a conversation makes sense.
A firm in the Am Law 100 recently restructured their business development approach from a centralized marketing function to a practice-group-driven model with standardized outreach infrastructure. Within two quarters, they saw a 28% increase in new client originations across their top five practice groups. The key was giving each group the tools to run their own outreach while maintaining firm-wide brand consistency and conflict-checking protocols.
If {{company_name}} is exploring anything similar, I would welcome the opportunity to discuss what we have observed. If this is not a priority, I understand and wish you continued success. 5-8% reply rate
Wednesday best day
7:00 AM best time
Personalization Tips
- Reference their firm's Am Law or Vault ranking and recent movement
- Mention any known strategic initiatives around practice group autonomy
- Note the firm's marketing leadership structure if publicly known
When to Use
Send 7-10 business days after follow-up 1 to enterprise contacts with a high-level case study from a peer firm.
When NOT to Use
Do not send if the firm recently appointed a new CMO or Chief Strategy Officer who may have different priorities.
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