Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Law Firms
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
One thing mid-size firms are doing differently
Email Template
Hi {{first_name}},
Following up on my earlier note about business development at {{company_name}}. I wanted to share one insight that keeps coming up in our conversations with managing partners at mid-size firms.
The firms that are growing fastest are not asking their attorneys to do more networking. They are building systems that identify which prospects to prioritize before any attorney picks up the phone. One firm your size told us it cut their average time-to-engagement by 40% simply by knowing which companies were actively looking for counsel in their practice areas.
Worth a quick conversation to see if this applies to your situation? 7-11% reply rate
Thursday best day
8:30 AM best time
Personalization Tips
- Reference a competitor firm in their market that may be growing aggressively
- Mention their firm's positioning relative to larger competitors
- Note any recent awards or recognitions the firm has received
When to Use
Send 4-6 business days after the first email to add a new angle on systematic business development for growing firms.
When NOT to Use
Do not send if you know the firm recently hired a Chief Business Development Officer, as they may already have this covered.
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