Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Law Firms
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
What a 60-attorney firm achieved in Q1
Email Template
Hi {{first_name}},
I have sent a couple of notes about business development at {{company_name}}. Rather than repeat the same message, I wanted to share a specific result.
A mid-size firm with a similar practice mix implemented a targeted outreach program across three practice groups last quarter. They generated 47 qualified consultations from prospects who had no prior relationship with the firm. Of those, 19 converted to new matters with an average value above their firm-wide norm. The managing partner told us it was the first time their BD efforts produced results they could actually measure at the practice group level.
If you are interested in seeing how they structured this, I am happy to share the details. Otherwise, I will assume the timing is not right and leave you be. 8-11% reply rate
Monday best day
8:00 AM best time
Personalization Tips
- Reference the number of practice groups at their firm
- Mention any public revenue or growth figures if available from legal publications
- Note comparable firms in their market that may be implementing similar approaches
When to Use
Send 5-7 business days after follow-up 1 to managing partners at mid-size firms, leading with measurable results from a peer firm.
When NOT to Use
Do not send if the firm has publicly stated they are not pursuing growth or are in a consolidation phase.
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