Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Law Firms
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Re: intake at {{company_name}}
Email Template
Hi {{first_name}},
I reached out last week about how small firms are tightening up their client intake process. I wanted to follow up with one specific data point that might be relevant to {{company_name}}.
A boutique firm with a similar practice mix found that 34% of their inbound inquiries never received a follow-up within the first 48 hours. After implementing a structured intake workflow, they converted an additional 12 matters per quarter without any increase in marketing spend.
If that kind of improvement would be meaningful for your firm, I am happy to share the details of how they set it up. Takes about 10 minutes to walk through. 10-14% reply rate
Monday best day
8:00 AM best time
Personalization Tips
- Reference a specific practice area where intake speed matters most
- Mention any growth indicators like new attorney hires or office moves
- Note seasonal trends in their practice area that affect intake volume
When to Use
Send 3-5 business days after the first email if no response, when you have a concrete data point to share.
When NOT to Use
Do not send if the managing partner replied to the first email with any response, even a brief one.
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