Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Law Firms
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Firms like {{company_name}} are seeing this
Email Template
Hi {{first_name}},
I have reached out a couple of times about client development at {{company_name}}, and I wanted to share one last thing before I step back.
A managing partner at a 12-attorney firm told us that after implementing structured outreach to target companies in their core practice areas, they added $380,000 in new billings over six months. The work came from companies that were not previously on their radar and would never have found them through referrals alone.
If results like that would matter to {{company_name}}, I would love to show you exactly how they did it. If not, I completely understand and will not reach out again on this topic. 9-13% reply rate
Tuesday best day
7:00 AM best time
Personalization Tips
- Reference a financial metric relevant to their firm size like revenue per lawyer
- Mention their primary practice area and the types of clients that generate the most revenue
- Note any hiring plans or growth signals that suggest revenue pressure
When to Use
Send 5-7 business days after follow-up 1 as a social proof email with specific revenue results from a comparable firm.
When NOT to Use
Do not send if the managing partner has responded to any previous email, even to decline.
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