Follow-up #1 Manager / Director Enterprise
Follow-up #1 for Law Firms
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
Re: pipeline visibility for your group
Email Template
Hi {{first_name}},
I wanted to follow up on my previous note regarding outbound pipeline development for your practice group at {{company_name}}. I realize practice group leaders at large firms receive substantial vendor outreach, so I will be direct.
The specific problem we solve is giving practice group leaders a view into prospective client engagement that does not depend on attorneys self-reporting their BD activity. Several practice groups at peer firms have adopted this approach and found that it reduced the gap between actual pipeline activity and what gets reported at partner meetings by over 50%.
If pipeline visibility is a priority for your group this year, I would welcome a brief conversation. If not, I understand completely. 7-10% reply rate
Tuesday best day
9:30 AM best time
Personalization Tips
- Reference their practice group's industry specialization
- Mention the firm's BD reporting structure if known
- Note any upcoming practice group leadership changes or reviews
When to Use
Send 5-7 business days after the first email, focusing on the reporting and visibility angle that resonates with enterprise practice group leaders.
When NOT to Use
Do not send if you have already connected with another leader in the same practice group at the firm.
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