Follow-up #2 Manager / Director Enterprise
Follow-up #2 for Law Firms
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
Case study from a peer firm's practice group
Email Template
Hi {{first_name}},
I wanted to share one final example before stepping back on this thread.
A practice group at a firm comparable to {{company_name}} was struggling with inconsistent pipeline reporting across their 30+ attorneys. After implementing a structured outbound program with centralized tracking, they achieved three things within one quarter. First, they increased new qualified leads by 35%. Second, they reduced the time practice group leadership spent chasing attorneys for BD updates by 60%. Third, they identified two industry sectors where demand was growing but the group had no existing relationships, leading to a targeted hiring plan.
If any of these outcomes would be relevant for your group, I would welcome the chance to discuss the approach. If the timing is not right, I completely understand. 6-9% reply rate
Wednesday best day
9:00 AM best time
Personalization Tips
- Reference the number of attorneys in their practice group
- Mention any known reporting or governance challenges at the firm level
- Note industry sectors where their practice group has been expanding
When to Use
Send 6-8 business days after follow-up 1 to enterprise practice group leaders with a multi-faceted case study that addresses reporting, growth, and hiring.
When NOT to Use
Do not send if the practice group is currently going through a leadership transition.
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