Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Logistics & Supply Chain
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Quick thought on {{company_name}}'s delivery costs
Email Template
Hi {{first_name}},
I reached out last week about reducing last-mile costs at {{company_name}}. I wanted to share a quick data point that might be relevant.
A logistics company similar to yours in size cut their per-delivery cost by 22% in the first quarter after optimizing carrier selection. The owner told me the savings funded an additional delivery vehicle.
Would that kind of outcome be worth a 10-minute conversation? 10-14% reply rate
Thursday best day
7:30-9:00 AM best time
Personalization Tips
- Reference a specific challenge mentioned on their social media or company blog
- Adjust the comparison company to match their freight type or delivery model
- Mention a seasonal demand period coming up as a reason to act now
- Note any new service area expansion that would increase delivery complexity
When to Use
Three to five days after the first email if no response, adding a concrete result from a comparable company.
When NOT to Use
When the recipient opened the first email multiple times, which may indicate they are evaluating internally and need more time.
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