Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Logistics & Supply Chain
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Last thought on delivery costs
Email Template
Hi {{first_name}},
I will keep this brief. Three logistics companies your size signed up last month, and the average first-month savings covered the entire annual cost of the platform.
If cutting delivery costs at {{company_name}} is on your radar, I am happy to show you the math in 10 minutes. If not, no worries at all. 7-10% reply rate
Thursday best day
7:30-9:00 AM best time
Personalization Tips
- Match the comparison companies to their delivery model
- Reference a cost pressure specific to their market right now
- Mention a quick win relevant to their fleet or carrier setup
When to Use
When sending a second follow-up to a small business CEO, using urgency through peer adoption without being pushy.
When NOT to Use
When the recipient has not opened either of the previous emails, indicating a targeting or deliverability issue.
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