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Follow-up #1 Individual Contributor Small Business

Follow-up #1 for Logistics & Supply Chain

Targeting individual contributor at small business companies (1-50 employees).

Subject Line

That dispatch automation video

Email Template
Hi {{first_name}},

I reached out last week about cutting down on manual dispatch work at {{company_name}}. I put together a short video showing how teams your size automate the most time-consuming parts.

The whole thing is under 3 minutes and shows the actual workflow, not a sales pitch. Here is the link: [video link]

Let me know if you have questions after watching. Happy to help either way.
13-17% reply rate
Monday best day
11:00 AM-12:30 PM best time

Personalization Tips

  • Reference the specific dispatch tasks most relevant to their daily workflow
  • Mention the tools they currently use to frame the automation as complementary
  • Note a specific time-saving metric relevant to their fleet size
  • Adjust the tone to be peer-to-peer rather than vendor-to-buyer

When to Use

When following up with an individual contributor at a small company, offering something easy to consume rather than asking for a meeting.

When NOT to Use

When your first email was opened but the recipient did not click any links, which may suggest the format is not resonating.

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