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Follow-up #2 Individual Contributor Small Business

Follow-up #2 for Logistics & Supply Chain

Targeting individual contributor at small business companies (1-50 employees).

Subject Line

Free dispatch template for small teams

Email Template
Hi {{first_name}},

Last follow-up from me. I wanted to share a dispatch planning template we built for small logistics teams. It is a simple spreadsheet that automates the most repetitive parts of daily route assignment.

Free to use, no strings attached. A few coordinators at companies like {{company_name}} told us it saves them about an hour a day.

Here is the link: [template link]
12-16% reply rate
Monday best day
11:00 AM-12:30 PM best time

Personalization Tips

  • Customize the template description to match their delivery type
  • Reference the number of daily routes they likely manage
  • Mention a specific manual task the template automates

When to Use

When sending a second follow-up to a dispatcher at a small company, offering a no-commitment resource that builds goodwill.

When NOT to Use

When the contact has not opened any previous emails, suggesting the email address may be incorrect or inactive.

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