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First Email Manager / Director Mid-Market

First Email for Logistics & Supply Chain

Targeting manager / director at mid-market companies (51-500 employees).

Subject Line

Warehouse throughput at {{company_name}}

Email Template
Hi {{first_name}},

As {{company_name}} grows, warehouse efficiency becomes the bottleneck that determines whether you can keep delivery SLAs without throwing more headcount at the problem.

We work with logistics managers at mid-size companies to improve warehouse throughput by 25-35% through better slotting, pick-path optimization, and real-time inventory visibility. The goal is scaling volume without scaling labor costs at the same rate.

I have a few ideas specific to operations at your scale. Would you be open to a 20-minute call to compare notes?
9-13% reply rate
Tuesday best day
10:00-11:30 AM best time

Personalization Tips

  • Reference their warehouse locations if listed on their website or job postings
  • Mention specific product categories or SKU complexity they handle
  • Note seasonal peaks that would stress their current warehouse capacity
  • Cite a recent hire for warehouse roles as a signal of scaling challenges

When to Use

When targeting warehouse or operations managers at mid-market companies experiencing growth-related fulfillment challenges.

When NOT to Use

When the company recently opened a new, purpose-built distribution center with modern automation.

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