Follow-up #1 Manager / Director Small Business
Follow-up #1 for Logistics & Supply Chain
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Saving 6 hours a week on routing
Email Template
Hi {{first_name}},
I sent a note last week about route optimization at {{company_name}}. Wanted to share a quick win that might resonate.
One of our customers with a similar fleet size automated their daily route planning and got 6 hours back per week. They also reduced fuel costs by 18% because the routes were tighter.
I have a 3-minute video showing exactly how it works. Want me to send it? 12-16% reply rate
Monday best day
10:00-11:30 AM best time
Personalization Tips
- Match the fleet size and delivery type to their specific operation
- Reference fuel cost pressures relevant to their region
- Mention a specific routing challenge based on their delivery geography
- Note the tools they currently use for dispatch or routing
When to Use
When following up with an operations manager at a small company, leading with time savings which is their scarcest resource.
When NOT to Use
When the manager responded to the first email with a clear no or unsubscribe request.
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Related Templates
First Email
Logistics & Supply Chain · Manager / Director · Small Business
Follow-up #2
Logistics & Supply Chain · Manager / Director · Small Business
Objection Handler
Logistics & Supply Chain · Manager / Director · Small Business
Breakup Email
Logistics & Supply Chain · Manager / Director · Small Business