Follow-up #2 Manager / Director Small Business
Follow-up #2 for Logistics & Supply Chain
Targeting manager / director at small business companies (1-50 employees).
Subject Line
One more thing on route planning
Email Template
Hi {{first_name}},
I wanted to share one more thing before I step back. We just released a free route planning calculator that shows estimated fuel and time savings based on your fleet size and delivery zones.
No signup required. Takes about 60 seconds. I thought it might be useful for {{company_name}} regardless of whether we end up working together.
Here is the link: [calculator link] 9-12% reply rate
Monday best day
10:00-11:30 AM best time
Personalization Tips
- Pre-fill the calculator with estimates based on their fleet size
- Reference fuel prices in their specific region
- Mention the delivery density of their service area
When to Use
When sending a second follow-up to a small company manager, offering a free tool that provides value without requiring a commitment.
When NOT to Use
When you do not actually have a free tool or calculator to share, as the offer needs to be genuine.
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Related Templates
First Email
Logistics & Supply Chain · Manager / Director · Small Business
Follow-up #1
Logistics & Supply Chain · Manager / Director · Small Business
Objection Handler
Logistics & Supply Chain · Manager / Director · Small Business
Breakup Email
Logistics & Supply Chain · Manager / Director · Small Business