Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Manufacturing
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
One metric that changed things for a peer
Email Template
{{first_name}},
Following up on my earlier note. I wanted to share a quick insight: a mid-sized manufacturer similar to {{company_name}} discovered that tracking OEE by shift rather than by day revealed a 22% performance gap they didn't know existed. Closing that gap added the equivalent of a new production line without any capital expenditure.
Would it be helpful to see how they structured their measurement approach? 4-7% reply rate
Thursday best day
8:00-9:30 AM best time
Personalization Tips
- Reference their specific manufacturing vertical and tailor the metric example
- Mention a relevant industry conference or event they may have attended
- Note any public statements from their leadership about growth or efficiency goals
- Reference a competitor's public success story in operational improvement
When to Use
Use 4-6 days after the first email to a mid-market manufacturing executive who did not respond.
When NOT to Use
Avoid if you already received an out-of-office reply indicating a long absence.
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