Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Manufacturing
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
{{company_name}}'s hidden capacity
Email Template
{{first_name}},
One more thought on this. We analyzed data from 30 mid-market manufacturers last quarter and found that the average facility has 15-20% more capacity than leadership realizes, hidden in changeover delays, minor stops, and speed losses that don't show up on standard reports.
For a company at {{company_name}}'s scale, that's often the equivalent of a seven-figure capital investment you don't need to make. Worth a conversation? 3-6% reply rate
Thursday best day
8:00-9:00 AM best time
Personalization Tips
- Reference any capacity constraints they've mentioned publicly
- Mention industry demand trends that make capacity recovery especially valuable now
- Note any competitor expansions that create competitive pressure to optimize
- Reference their specific product mix and how it influences hidden capacity
When to Use
Send 5-7 days after the first follow-up to a mid-market CEO or VP who has not engaged with previous messages.
When NOT to Use
Avoid if you've already received an out-of-office or referral to someone else.
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