Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Moving Companies
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
One metric that changes moving company growth
Email Template
Hi {{first_name}},
Following up on my earlier note about lead generation for {{company_name}}. I wanted to share a quick insight that might be useful regardless of whether we connect.
The mid-market moving companies growing fastest right now are tracking cost per booked move rather than cost per lead. That single shift in how they measure marketing performance has led several of them to reallocate budget away from aggregator platforms and toward channels that produce higher-intent prospects.
If you are already thinking about this, I would enjoy comparing notes. If not, it might be worth a 15-minute conversation to explore. 4-6% reply rate
Tuesday best day
8:30 AM best time
Personalization Tips
- Reference any recent expansion into new service areas that would increase their need for predictable lead sources.
- Mention their current marketing channels if visible, such as aggregator listings or paid search campaigns.
- Note any recent leadership changes that might signal a strategic shift in growth priorities.
When to Use
Send 4 to 6 business days after the first email when targeting a mid-market CEO or VP who likely delegates marketing but still cares about unit economics.
When NOT to Use
Do not send if the prospect has already been engaged by another member of your team or if they responded negatively to the first email.
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