Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Moving Companies
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Regional mover cut cost per booking by 40%
Email Template
Hi {{first_name}},
I wanted to share a quick result from a regional moving company similar to {{company_name}} before closing the loop on my outreach.
A five-location moving company was spending heavily on aggregator leads and paying a blended cost of $180 per booked move. After implementing a targeted outbound approach focused on their highest-margin service areas, they brought that number down to $108 within three months. The volume stayed consistent, but the quality and margin improved significantly.
If reducing cost per booked move is on your radar, this is worth a brief conversation. If the timing is wrong, I completely understand. 3-5% reply rate
Thursday best day
8:00 AM best time
Personalization Tips
- Adjust the number of locations and cost figures to be plausible for their specific scale.
- Reference their highest-margin service lines to make the example more relevant.
- Mention any visible marketing spend or partnerships that suggest their current acquisition costs.
When to Use
Send 5 to 7 business days after the first follow-up to a mid-market CEO or VP, using a cost-reduction case study as the hook.
When NOT to Use
Do not send if you do not have a credible case study to reference or if the numbers would not be plausible for their business.
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