Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Moving Companies
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Quick thought on {{company_name}} lead flow
Email Template
Hi {{first_name}},
I reached out last week about helping {{company_name}} build a more consistent pipeline of moving jobs. I know things get busy, so I wanted to follow up with something concrete.
One pattern I have noticed with small moving companies is that the owners who book the most jobs per truck per week are not necessarily spending more on ads. They are reaching potential customers earlier in the decision process, before those customers start calling around for three competing quotes.
If that resonates, I am happy to share the specifics of how that works in a brief call. If the timing is off, no worries at all. 5-7% reply rate
Thursday best day
7:00 AM best time
Personalization Tips
- Reference something specific from their recent social media posts or Google Business updates.
- Mention a competitor in their area who has been more visible online recently as a subtle motivator.
- If they recently hired new crew members, note how more capacity creates more pressure to fill the schedule.
When to Use
Send 3 to 5 business days after the first email if there has been no response, ideally on a different day of the week than the original.
When NOT to Use
Do not send if the prospect already replied to the first email, even if the reply was a soft objection.
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