Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Moving Companies
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
How a 3-truck moving company doubled bookings
Email Template
Hi {{first_name}},
I have reached out a couple of times and want to respect your time, so I will keep this brief.
A moving company owner in a similar market to yours was running three trucks and averaging 35 booked moves per month. After shifting from aggregator leads to targeted outbound prospecting, they hit 70 moves per month within four months without adding a single truck. The key was reaching customers earlier and eliminating the multi-quote comparison that kills margins.
If {{company_name}} is dealing with similar challenges, I think a short conversation could be genuinely valuable. If not, no hard feelings. 4-6% reply rate
Tuesday best day
7:00 AM best time
Personalization Tips
- Adjust the fleet size and booking numbers in the example to match their approximate scale.
- Reference their primary lead sources if visible, such as specific aggregator platforms.
- Mention a local competitor's growth to create urgency without being aggressive.
When to Use
Send 5 to 7 business days after the first follow-up as a social proof touchpoint to re-engage a non-responsive small moving company owner.
When NOT to Use
Do not send if the prospect has explicitly asked you to stop emailing or if they indicated they are not interested.
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