Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Nonprofits
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Results from a nonprofit like yours
Email Template
Hi {{first_name}},
I wanted to share one more data point before stepping back.
A mid-size environmental nonprofit with a donor base similar to {{company_name}} implemented our retention workflows at the start of their fiscal year. By year-end, they had recovered $340,000 in giving that would have been lost to donor lapse, representing a 28% improvement in their retention rate.
Their CEO told us the board was particularly impressed because the ROI was measurable within the first quarter. If seeing those results in detail would be valuable for your planning at {{company_name}}, I am happy to arrange a brief conversation. 7-10% reply rate
Wednesday best day
10:00 AM best time
Personalization Tips
- Select a case study in the same sector or cause area as {{company_name}} for maximum relevance
- Reference an upcoming board meeting or strategic planning cycle where ROI data would be useful
- Mention a specific financial metric from their public filings to frame the potential impact in their terms
When to Use
7-10 business days after the first follow-up. Best when you can lead with a specific, quantified result from a comparable organization.
When NOT to Use
When the CEO has been publicly focused on non-fundraising priorities like program expansion or policy advocacy.
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