Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Nonprofits
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Quick thought on donor retention for you
Email Template
Hi {{first_name}},
I reached out last week about donor retention at {{company_name}} and wanted to share something that might be immediately useful, regardless of whether we connect.
We recently published a short guide on the three donor follow-up sequences that small nonprofits with limited staff can implement in under a day. The organizations using these sequences are seeing 20-30% fewer lapsed first-time donors.
Would it be helpful if I sent that over? And if the timing works, I am still happy to chat about how {{company_name}} could adapt these to your specific donor base. 10-14% reply rate
Thursday best day
9:30 AM best time
Personalization Tips
- Reference a specific detail from their website or recent social media post to show continued genuine interest
- Mention a seasonal fundraising window that is approaching and frame urgency around it
- Note any news about their organization since your first email to demonstrate ongoing attention
When to Use
3-5 business days after the first email when no response has been received. Works well when you can offer a genuinely useful resource.
When NOT to Use
When the executive director has been publicly occupied with a crisis, event, or major announcement since your first email.
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