Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Nonprofits
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
One more resource for {{company_name}}
Email Template
Hi {{first_name}},
I know your time is limited running {{company_name}}, so I will keep this short.
A small youth development nonprofit we work with was in a similar position: a lean team, passionate donors, but no system to keep those donors engaged consistently. After implementing automated stewardship, they saw a 42% increase in repeat giving within eight months.
Their executive director said the biggest surprise was how little time it took to set up. If that kind of result would move the needle for {{company_name}}, I would love to share exactly what they did. If not, no worries at all. 8-11% reply rate
Tuesday best day
9:00 AM best time
Personalization Tips
- Choose a social proof example that closely matches their cause area and organizational size
- Reference a specific metric or outcome that would resonate with their publicly stated priorities
- Mention any mutual connections or shared community involvement to build trust
When to Use
7-10 business days after the first follow-up. Use when you have a strong social proof story that closely matches their situation.
When NOT to Use
When the executive director has been visibly unresponsive across multiple channels, suggesting they are not open to outreach at this time.
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