Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Nonprofits
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Gift officer results worth sharing
Email Template
Hi {{first_name}},
One more quick note with something specific to your work.
A gift officer at a mid-size arts nonprofit managing a 250-donor portfolio used our engagement scoring to prioritize her outreach. In six months, she identified 18 donors ready for upgrade conversations and closed $95,000 in increased commitments. She said the scoring surfaced patterns she would never have caught through manual review.
If seeing how that scoring model would work with your portfolio at {{company_name}} would be useful, I can set up a quick 15-minute demo. If not, I appreciate your time and wish you well. 9-12% reply rate
Wednesday best day
11:00 AM best time
Personalization Tips
- Match the portfolio size and donor type in your example to their likely portfolio
- Reference a specific donor segment they manage based on their title or public information
- Mention a data analysis approach that aligns with their professional interests or skills
When to Use
5-7 business days after the first follow-up. Works well when the social proof is from someone in a very similar role with quantified results.
When NOT to Use
When the IC does not manage a donor portfolio, such as someone focused on grants or events, where the example would not resonate.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.