Breakup Email Individual Contributor Small Business
Breakup Email for Nonprofits
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
Stepping back, but here if needed
Email Template
Hi {{first_name}},
I have reached out a few times about tools to make donor management easier at {{company_name}} and it sounds like now is not the right time. No worries at all.
The free templates I mentioned are always available if you want them down the road. Just drop me a line. Wishing you the best with everything at {{company_name}}. 5-8% reply rate
Thursday best day
11:00 AM best time
Personalization Tips
- Keep the message very short and casual to match IC communication preferences
- Reference the free resource one more time as a no-commitment way to stay connected
- Close with a genuine well-wish related to their work
When to Use
7-10 business days after the last follow-up. Use as a brief, friendly close that leaves no pressure.
When NOT to Use
When the IC has engaged with your content, such as downloading a resource, which suggests continued interest worth a different approach.
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