Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Photography
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
One more thought for {{company_name}}
Email Template
Hi {{first_name}},
I reached out recently about helping {{company_name}} build a more consistent client pipeline. I know studio owners are pulled in a dozen directions, so I wanted to follow up with something concrete.
One thing we have noticed is that small photography studios that add even a basic outreach cadence to their marketing mix see a measurable uptick in inquiries within the first month. It does not replace the referrals and organic traffic you already get; it just fills in the gaps during slower periods.
If this resonates at all, I am happy to share the specifics. Either way, no pressure. 10-14% reply rate
Thursday best day
7:30 AM best time
Personalization Tips
- Reference a seasonal pattern relevant to their niche, such as wedding season or holiday commercial work
- Mention any new portfolio additions or recent shoots they have shared since your last email
- Note any changes to their website or service offerings since your initial outreach
When to Use
Send three to four business days after the first email if there has been no response from a small studio owner or founder.
When NOT to Use
Do not send if they already replied to the first email, even if the reply was brief or noncommittal.
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