Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Photography
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
How a studio like yours added 12 clients
Email Template
Hi {{first_name}},
I know I have reached out a couple of times, so I will keep this brief. A portrait studio in a similar market to {{company_name}} started using structured outreach to reach local businesses three months ago. They booked twelve new corporate clients in that period, clients they never would have connected with through their usual channels.
The owner told me the biggest surprise was how many businesses in their area needed professional photography but had never thought to reach out to a local studio. They just needed someone to start the conversation.
If you are curious how they set it up, I can share the details in under five minutes. If not, I completely understand and will not take up more of your time. 11-15% reply rate
Tuesday best day
8:00 AM best time
Personalization Tips
- Use a case study from a studio in a similar niche or geographic market for maximum relevance
- Reference a specific type of local business client that would be a natural fit for their services
- Mention a community involvement or local partnership they have that shows they value local business relationships
When to Use
Send five to seven business days after the first follow-up to a small studio owner, leading with a concrete social proof example.
When NOT to Use
Do not send if you do not have a relevant case study or social proof that closely matches their business type and market.
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