Follow-up #1 Manager / Director Small Business
Follow-up #1 for Photography
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Quick follow-up on filling your calendar
Email Template
Hi {{first_name}},
I sent a note a few days ago about helping {{company_name}} keep bookings consistent even during quieter months. I know things get busy at small studios, so I wanted to follow up briefly.
The reason I think this is worth a look is that the photographers we work with typically spend about fifteen minutes per week on outreach once the system is set up. The rest runs on autopilot, and the leads that come through are pre-qualified because the targeting is specific to your ideal client profile.
Would a ten-minute call make sense to see if this fits what you need? 12-16% reply rate
Monday best day
10:30 AM best time
Personalization Tips
- Reference the time of year and how it typically affects their booking volume
- Mention a specific service they offer that pairs well with outbound outreach, like corporate headshots or real estate photography
- Note any recent client testimonials or reviews that suggest they are delivering great work but may need more volume
When to Use
Send three to four business days after the initial email to a manager or operations lead at a small photography studio.
When NOT to Use
Do not send if they responded with a clear no or if their calendar appears fully booked based on their website availability.
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