Follow-up #2 Manager / Director Small Business
Follow-up #2 for Photography
Targeting manager / director at small business companies (1-50 employees).
Subject Line
What other studios are doing differently
Email Template
Hi {{first_name}},
I wanted to share a quick example that might be useful. A small studio that primarily does corporate headshots and brand photography started sending personalized outreach to HR directors and marketing managers at local companies. Within two months, they had enough recurring bookings to stop worrying about their off-season entirely.
The approach was simple: they identified fifty companies in their area that were likely to need photography in the next quarter, and they reached out with a message that addressed the specific challenge each company faced. Not a mass email, not a cold call, just a well-crafted introduction.
If that sounds like something that could work for {{company_name}}, I would be happy to walk you through it. 12-15% reply rate
Monday best day
10:00 AM best time
Personalization Tips
- Match the case study to their specific photography niche for maximum relevance
- Reference the types of local businesses that would be ideal outreach targets for their services
- Mention any seasonal factors that create natural urgency for building a proactive outreach system
When to Use
Send five to seven business days after the first follow-up to a small studio manager, using a relatable peer example as social proof.
When NOT to Use
Do not send if the manager has already expressed interest and you should be scheduling a call instead.
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