Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Printing & Signage
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Competitors are doing this differently
Email Template
{{first_name}},
One more thought before I stop reaching out about outbound sales at {{company_name}}.
We are seeing a clear trend among mid-market print companies: the ones growing fastest are supplementing referral-based sales with systematic outreach. It is not replacing relationships. It is filling the gaps between them.
Three similar-sized print operations in your region adopted this approach in the past year. I am not at liberty to share names, but the pattern is hard to ignore.
If you would like to see what they are doing differently, I am happy to walk you through it. If not, no hard feelings at all. 6-9% reply rate
Wednesday best day
8:00-9:30 AM best time
Personalization Tips
- Reference competitive dynamics in their specific market or region.
- Mention an industry trend report from PRINTING United or a similar authority.
- Note their current growth trajectory and how outbound could accelerate it.
When to Use
Send 5-7 days after the first follow-up, using competitive pressure as a motivator.
When NOT to Use
Do not use if you cannot credibly reference competitors or market trends.
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