Follow-up #1 C-Suite / Founder Small Business
Follow-up #1 for Printing & Signage
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
One idea for {{company_name}}
Email Template
Hi {{first_name}},
I reached out last week about helping {{company_name}} build a steadier flow of print clients. I know things get busy, so I wanted to follow up with something concrete.
I recently put together a short breakdown of how one small signage shop added three new recurring accounts in a single month using targeted outreach. The approach was simple and did not require any sales hires.
Would you like me to send that over? It is a quick read and might spark a few ideas for your business. 10-14% reply rate
Thursday best day
7:30-9:00 AM best time
Personalization Tips
- Reference a specific challenge common to their niche, such as seasonal demand swings.
- Mention a local competitor who is actively marketing and winning business online.
- Note any recent changes to their website or social media that suggest they are thinking about growth.
When to Use
Send 3-5 business days after the initial email if no response was received.
When NOT to Use
Do not send if the prospect already replied or if you have since connected via another channel.
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