Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Printing & Signage
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Last thought on this, {{first_name}}
Email Template
Hi {{first_name}},
I have reached out a couple of times about helping {{company_name}} win more print and signage clients. I want to respect your time, so I will keep this brief.
A print shop owner in a similar market recently told us that our system paid for itself with the first job it brought in, a $4,200 vehicle wrap project from a local contractor they had never worked with before.
If now is not the right time, I completely understand. But if filling your production calendar is a priority, I think a quick conversation could be valuable. 7-10% reply rate
Tuesday best day
7:30-9:00 AM best time
Personalization Tips
- Reference a high-value service they offer that would make a strong anchor for outreach.
- Mention seasonal timing and why acting now could capture upcoming demand.
- Note a specific local market opportunity you have identified for them.
When to Use
Use 5-7 business days after the first follow-up, adding urgency with a specific dollar amount result.
When NOT to Use
Do not use if the prospect has clearly indicated disinterest or asked to be removed.
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