Follow-up #1 Manager / Director Mid-Market
Follow-up #1 for Printing & Signage
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
A tactic that worked for a shop like yours
Email Template
Hi {{first_name}},
Following up on my earlier message about reducing idle production time at {{company_name}}. I wanted to share something specific.
A print operations manager at a similar-sized company told us that their biggest win was targeting facility managers at multi-location retail chains. One outreach sequence generated 12 qualified conversations in the first month, which translated into two large signage contracts.
The playbook they used is something we could easily replicate for your team. Would it be worth a quick call to see if it fits your setup? 10-14% reply rate
Wednesday best day
10:00-11:30 AM best time
Personalization Tips
- Reference the specific type of clients that would be most valuable to their operation.
- Mention their production specialties and how those map to target industries.
- Note any job postings that suggest they are expanding their client base.
When to Use
Use 4-5 business days after the initial email, adding social proof from a similar company.
When NOT to Use
Skip if you have already connected with someone else at the same company.
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