Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Printing & Signage
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Real results from a print company your size
Email Template
Hi {{first_name}},
Last follow-up on this topic. I wanted to share a specific result from a mid-market signage company that might resonate.
They were struggling with inconsistent pipeline, especially between trade show seasons. After implementing a structured outreach program, they built a steady baseline of 15-20 qualified conversations per month, independent of events or referrals.
Their operations manager said the biggest surprise was how quickly it started working. First meetings came within the first two weeks.
If {{company_name}} is dealing with similar pipeline consistency challenges, this might be worth a conversation. If not, I appreciate you reading this far. 8-11% reply rate
Wednesday best day
10:00-11:30 AM best time
Personalization Tips
- Reference their trade show participation and how outbound could fill the gaps between events.
- Mention their specific pipeline challenge based on observable patterns.
- Note the seasonality of their business and how outreach can smooth it out.
When to Use
Use 5-7 business days after the first follow-up, anchoring on a relatable success story.
When NOT to Use
Avoid if the manager has opened multiple previous emails but not responded, as the content may not be resonating.
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