Follow-up #1 Manager / Director Small Business
Follow-up #1 for Printing & Signage
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Thought this might help, {{first_name}}
Email Template
Hi {{first_name}},
Just circling back on my earlier note about helping {{company_name}} bring in more print and signage projects. I know you are probably juggling a lot, so I will keep this short.
I put together a list of five outreach angles that have worked well for small print shops. Things like targeting local property managers for recurring signage work, or reaching out to event planners before their busy season.
Want me to send those over? They are ready to use and tailored to businesses like yours. 12-16% reply rate
Tuesday best day
10:00-11:30 AM best time
Personalization Tips
- Mention a specific local business type that could be a good client for them.
- Reference a seasonal opportunity that is coming up in their market.
- Note a capability they have that is undermarketed on their website.
When to Use
Send 3-4 business days after the first email with actionable, ready-to-use content.
When NOT to Use
Avoid if the recipient opened the first email multiple times, as they may be considering and a second email could feel pushy.
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