Follow-up #2 Manager / Director Small Business
Follow-up #2 for Printing & Signage
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Quick win for {{company_name}} this month
Email Template
Hi {{first_name}},
I have sent a couple of notes about helping {{company_name}} bring in more print clients. I know you are busy, so here is the short version.
One small print shop used our system to reach out to 50 local businesses in a single week. They booked four meetings and closed two new accounts within the month. Total time investment: about two hours.
If that sounds like something worth exploring, I am happy to show you exactly how they did it. Just reply with a good time and I will send over a calendar link. 10-13% reply rate
Tuesday best day
10:00-11:30 AM best time
Personalization Tips
- Reference a specific local market segment they could target this month.
- Mention their current marketing channels and how outbound would complement them.
- Note a quick-win service they offer that is easy to pitch, like rush printing or same-day signs.
When to Use
Send 4-6 business days after the first follow-up with a concrete, achievable result.
When NOT to Use
Do not use if you have already engaged with the shop owner or another decision-maker.
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