Follow-up #1 Individual Contributor Mid-Market
Follow-up #1 for Professional Services
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
How consultants at mid-market firms win leads
Email Template
{{first_name}}, I spoke with a senior consultant at a mid-market firm last week who shared something interesting. She started using a structured outreach approach alongside her regular project work and sourced three new client engagements in a single quarter. Her partners noticed.
The approach takes about 20 minutes per week and builds directly on the expertise and industry knowledge you already have. It's not about volume or cold calling. It's about starting targeted conversations with the right people at the right time.
I think this could work well for someone with your background at {{company_name}}. Want me to share the specific playbook she used? 9-13% reply rate
Wednesday best day
10:00 AM best time
Personalization Tips
- Reference their professional specialization to make the comparison to the example consultant more direct
- Mention any internal awards, promotions, or recognition that suggest they're positioned for growth within their firm
- Note industry events or communities they participate in that could complement structured outreach
When to Use
3-5 business days after the initial email when there was no response, using a relatable peer success story to re-engage.
When NOT to Use
When the firm's culture discourages individual contributors from participating in business development activities.
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