Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Professional Services
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
How one consultant got promoted faster
Email Template
{{first_name}}, here's something I thought you'd find interesting. A senior consultant at a mid-market firm used structured outreach to bring in three new client relationships over six months. That initiative became a key part of her promotion case to principal.
Partners increasingly value practitioners who can develop business, not just deliver it. Having a repeatable approach to generating conversations positions you differently than peers who wait for leads to be assigned.
Want me to share the approach she used? It's built for busy practitioners at firms like {{company_name}} who want to develop business without sacrificing project delivery quality. 9-13% reply rate
Wednesday best day
10:30 AM best time
Personalization Tips
- Reference their current title and likely next career step to align the promotion angle with their trajectory
- Mention their firm's partnership or promotion structure if visible to make the career incentive more concrete
- Note any business development training or programs their firm offers that this approach could complement
When to Use
5-7 business days after the first follow-up when there was no response, shifting the angle from firm benefit to personal career advancement.
When NOT to Use
When the individual is already at the partner or principal level, as the promotion angle won't apply.
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