Follow-up #1 C-Suite / Founder Mid-Market
Follow-up #1 for Property Management
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
One metric that might interest you
Email Template
{{first_name}},
Following up on my earlier note about tenant acquisition at {{company_name}}. I came across something I thought would be worth sharing.
Mid-size property management firms that implement structured outreach sequences see an average 22% improvement in occupancy rates within 90 days. The key difference is not generating more leads but rather converting the ones already in the pipeline.
Happy to share the specific playbook if it would be useful. 5-8% reply rate
Thursday best day
8:00-9:00 AM best time
Personalization Tips
- Reference their current occupancy rate if publicly available
- Mention a competitor in their market who is growing rapidly
- Note any recent press coverage or announcements about the company
- Comment on new developments or properties coming online in their area
When to Use
Send 4-7 days after the first email. Best when you can tie the metric to their specific market conditions.
When NOT to Use
Do not send if you have already received a firm no or if the prospect engaged with the first email but did not respond.
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