Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Property Management
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Occupancy benchmark for your market
Email Template
{{first_name}},
I wanted to share one final data point that might be relevant to {{company_name}}.
Mid-market property management companies in your region are averaging 94.2% occupancy this quarter. The ones using automated prospect engagement consistently outperform that benchmark by 3-5 percentage points. At your portfolio size, that gap represents significant revenue.
If this becomes a priority, I would be happy to share the full market comparison. 4-6% reply rate
Tuesday best day
7:30-9:00 AM best time
Personalization Tips
- Include actual occupancy benchmark data for their specific market
- Reference any publicly available data about their portfolio performance
- Mention competitors who have recently improved their market position
- Note upcoming lease renewal seasons that could affect their occupancy
When to Use
Send 5-7 days after the first follow-up. Market benchmarks create urgency for competitive executives.
When NOT to Use
Avoid if you cannot verify the benchmark data for their specific market.
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