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Property Management Follow-up #1
Follow-up #1 C-Suite / Founder Small Business

Follow-up #1 for Property Management

Targeting c-suite / founder at small business companies (1-50 employees).

Subject Line

Quick thought on vacancy reduction

Email Template
Hi {{first_name}},

I reached out last week about helping {{company_name}} reduce vacancy periods. I wanted to add one thing that might be relevant.

A property management company with a similar portfolio size recently used our approach to cut their average vacancy from 38 days to 21 days. The biggest driver was not more marketing spend but rather faster, more consistent follow-up with existing inquiries.

Would a quick call be useful to see if something similar could work for you?
6-9% reply rate
Monday best day
7:30-9:00 AM best time

Personalization Tips

  • Reference a specific property they currently have listed as vacant
  • Mention seasonal trends affecting their local rental market
  • Note any changes to their listings since your first email
  • Reference a relevant local market statistic about rental demand

When to Use

Send 3-5 days after the first email if no response was received. Works best with a concrete data point to add new value.

When NOT to Use

Do not send if the prospect already replied, even negatively. Also avoid during major holidays or local market disruptions.

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