Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Property Management
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Last thing on vacancy costs
Email Template
{{first_name}},
I have reached out a couple of times about reducing vacancies at {{company_name}}. I understand timing may not be right, so I will keep this brief.
Three small property management firms in your region started using our approach last quarter. Their average vacancy dropped from 34 days to 19 days within 60 days of implementation.
If reducing vacancy costs becomes a priority, I am here to help. Either way, I wish you well. 4-7% reply rate
Monday best day
7:30-8:30 AM best time
Personalization Tips
- Reference specific competitors in their market who are growing
- Mention current rental demand trends in their geographic area
- Note any publicly visible vacancies in their portfolio
- Comment on seasonal timing and how it affects their leasing cycle
When to Use
Send 5-7 days after the first follow-up. The social proof with local specificity creates urgency without being pushy.
When NOT to Use
Do not send if the prospect already replied with a clear objection that should be addressed with the objection template instead.
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